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Before Sed, sunglasses slid down our faces, rose up when we smiled, and hurt our faces because the fit was not sitting right.

Trying to find eyewear that welcomed diverse facial features seemed nearly impossible – so we decided to design quality frames that actually do.

Bridging the gap

We want to create eyewear designed to make you rethink fit and functionality. Sed is on a mission to produce eyewear designed to truly accommodate your face. We promise to always bring you the best fit, materials, and service.

We at Sed have made it our mission to celebrate the diversity of all facial features to break the boundaries of the industry’s standard fit to create well-fit eyewear for all.

Attention to craftsmanship

We want your frames to last. Each pair is handcrafted by artisans in the USA and quality is never sacrificed.

We have gone through the meticulous process of choosing the finest materials for each product and designing the best fit for you. Every pair is individually inspected to ensure your frame passes our quality standards from the factory to your doorstep.

Part of your uniform

Our eyewear is not meant to be trendy - we’ve designed our frames to withstand the fads and noise of fast fashion.

Everyday you deserve to have the best quality. Our aim is to provide you with timeless eyewear that can keep up with you.