To Our Beautiful Community,
BLACK LIVES MATTER. The murder of George Floyd, Breonna Taylor, Eric Garner, Philando Castile, Ahmaud Arbery, Trayvon Martin, and so many countless others is the result of brutality perpetuated by racist, white supremacy in America. These names are part of a long list of Black people who have been killed because of inhumane and unnecessary brutality.
Systemic racism occurs not only in our government, but in the institutions of our every day lives. To change this, we as individuals play a crucial role in acknowledging what it means to be privileged and take responsibility by un-learning and re-educating ourselves and those around us.
As part of a fashion industry deeply rooted in white, systematic supremacy, we realize that it difficult to find brands that cater to the needs of the BIPOC community. Sed is a BIPOC owned business that was founded on embracing and celebrating diversity for people of color. Despite that, we failed to diversify our imagery and branding and have not fought hard enough to upend the white standards of the fashion industry. We are deeply sorry.
We promise to do better. Here are a few actions we are taking:
- GIVING: We are working to create donation options, where for every purchase, we will donate 5% of proceeds to the charities we are supporting during a specific period of time. For the month of June 2020, we are committed to donating 20% of all sales to our local Bay Area organizations: People's Breakfast of Oakland, Black Earth Farms, and the National Lawyers Guild San Francisco.
- REPRESENTATION: We pledge to diversify BIPOC with more color tones and body shapes in our campaigns. We celebrate and accommodate all facial features to ensure a more inclusive fit, so we must and will show up to do that in our brand. We may be a small company, but change must start somewhere, no matter the size.
- EDUCATE & RESEARCH: Not only will we educate ourselves about social and environmental justice, but we will prioritize highlighting important BIPOC news, wins, and resources. We promise to continue to design for our BIPOC customers when creating each frame and evaluating who we do business with from our partners, suppliers, vendors, and creatives.
We stand by you as an ally. It is has been and will always continue to be a goal of Sed to celebrate and empower our BIPOC community. We will continue to educate, take action, and support the actions that must happen to dismantle the deep-rooted racism in the United States.
This is not a moment, this is not a trend - this is Book 1 of a long series to be written in America's history. We are working to dismantle the deep racism and white supremacy embedded into the fashion industry. We encourage our community to find your call to action and live by that every day. Own up to mistakes, rest, recuperate, and re-learn. We must keep moving forward to end the racism and brutality that is plaguing Americans.
Please share your thoughts with us as we work to support our community. Please leave a comment, DM us, text us at (408) 758-0709, or email us at email@example.com. We are all ears and come with open hearts and want to be held accountable for our actions.
In an effort to do better, be about it, and show up, we've gathered some wonderful resources to educate not only our team, but our community so we can all share and grow in anti-racist knowledge to end injustice.
WHERE TO DONATE:
*Please consider donating to your local organizations!
Black Lives Matter - See where you can donate to your local chapter!
PODCASTS TO LISTEN TO:
LITERATURE TO READ:
"The New Jim Crow" by Michelle Alexander
"This Bridge Called My Back" by Cherríe Moraga (editor), Gloria Anzaldúa (editor)
"Americanah" by Chimamanda Ngozi Adichie
WHAT TO WATCH:
13th (Netflix) by Ava DuVernay
We Cannot Stay Silent About George Floyd by Hasan Minhaj, The Patriot Act
When They See Us (Netflix) by Ava DuVernay
If Beale Street Could Talk (Hulu) based on the Novel by James Baldwin
REGISTER TO VOTE:
FANTASTIC RESOURCES WITH EVEN MORE IMPORTANT INFORMATION:
With Much Love,
Steph and The Sed Team