Your Shopping Cart

It appears that your cart is currently empty!

CONTINUE SHOPPING

Frames that finally fit

Say goodbye to sliding sunnies, face indents, and headaches

the sed fit shop by face shape

Finding eyewear that welcomes diverse facial features seemed nearly impossible – so we decided to design quality frames that actually do.

What You Deserve

We celebrate what makes you, well, you. We focus on fit and never sacrifice comfort for looks.

Handcrafted

We want your frames to last. Each pair is handcrafted by artisans in the USA and quality is never sacrificed.

Materials Matter

We have gone through the meticulous process of choosing the finest, most sustainable materials for each product.

Your perfect pair

Our fit is unique, just like you

Yes, really Shop Now

Bridging the Gap

Find Your Fit

Face shape is just as important as the fit. See which Sed style we recommend for your face shape.

Explore Our Guide

We heard it through the grapevine

The fit was perfect. They rested well on my face, never pinching behind my ears or sliding down my nose, not once did my cheeks touch the bottom of the frames and I was even smiling and taking pictures wearing them - something I don’t usually do due to the lovely fact my cheeks push my glasses up when I smile and I look like a fool.

Heather Young from "So She Slays"

This fit is incredible - with my Asian features, all my sunnies used to slide down my face and into my cheekbones, but not Sed. They stay in place! Incredible.

Chanda, Customer

High quality, they stay on my face, and they're handmade by craftsmen? Yes, they're definitely my favorite pair.

Sheryne, Customer

Why Settle? Treat Yourself

The Soledad

$255.00

The Madley

$255.00

The Beatrice

$255.00

#ReframeYourFit

They look fab on you!